Delivering world-class viewing experiences 24/7
Trevor Boal gives a sneak peek at our brand new, state-of-the-art Broadcast Operations Centre in Sydney.
The pervasiveness of video technology has transformed the way we consume information, connect with friends and colleagues, and enjoy entertainment. We are spoilt with 24/7 access to rich content at our fingertips, meaning many of us consume massive amounts of content on a daily basis across multiple devices. The evidence? Video on our mobile network has grown more than 30 per cent in the past 12 months.
This is creating constant pressure on the broadcast media industry to meet this insatiable demand for video content on screens big and small. Broadcast companies face not only fierce competition but also increasing demand for the delivery of high-quality, personalised viewing experiences to domestic and global viewers. Delivering this customer experience is a challenge that comes with technical complexity and cost.
Last year we created Telstra Broadcast Services to help media companies deliver their content to their customers in the format they want it, when they want it. Backing this new team has been a significant investment in a new, state-of-the-art media management facility in Sydney, the Telstra Broadcast Operations Centre.
The Telstra Broadcast Operations Centre (or BOC for those using the industry lingo) now manages more than 400 satellite, media and IP services for Australian broadcasters and for some of the biggest names in media globally. Put simply, we manage the media and content feeds so they can concentrate on what they do best – provide awesome content to the viewing public.
Since commencing operations in June this year, the BOC has already delivered over three million permanent channel hours of content for more than 60 customers. The BOC also manages around 20,000 hours of ad hoc and special broadcast events for customers every year.
Our customers are turning to facilities like the BOC so they can deliver the best content experience in the most efficient and cost effective way possible. Check out the photos of the new BOC above, so next time you’re channel surfing, chances are you will have seen where your content came from.
Spanning two levels, the BOC consists of a Master Control Room (MCR) and a Central Apparatus Room. The MCR is the nerve centre, which brings together traditional technology with the latest in IP systems to seamlessly deliver millions of hours of content and monitors all broadcast services 24/7. This level also hosts our broadcast bookings, operations and engineering teams. Meanwhile, all the processing hardware of the BOC is housed in the Central Apparatus Room – part of a secure data centre facility.
The BOC is a hub for Telstra’s Global Media Network. In Australia it connects to the Digital Video Network (DVN), Chief Entertainment, our broadcast studio in the Telstra Customer Insight Centre, and to our Australian teleports in Oxford Falls and Gnangara. Globally the BOC offers connectivity to our Hong Kong teleport and MCR, and through our partnership with Pacific Television (PacTV) connectivity to MCRs in London, New York and Los Angeles.