Dancing to the sounds of a #Discoinfono!
Posted on March 5, 2015
2 min read
The last two weeks have been nothing short of awesome as we kicked off our first year of sponsoring the Sydney Gay and Lesbian Mardi Gras.
Not satisfied with simply sitting on the sidelines and watching the parade go by, we wanted to get in the action and embrace this year’s theme of passion.
We’re passionate about connecting people to the things they love and creating unique and surprising experiences, so we’ve been working closely with the SGLMG team to bring this to life.
While there is still the marquee parade to go (which we’re really excited to be involved with) we’ve done a short summary of what has transpired so far between Telstra and SGLMG.
#DiscoInfono – phone booth innovation
In a Telstra and Australian first, our Newtown and Darlinghurst phone booths have been given a face lift and turned into #discoinfono phone booths complete with mirror balls, smoke machines, disco lights and of course a pumping anthem: “Disco Inferno” by The Trammps. We’ve received so much positive feedback from the booths, you can see what people are talking about on Twitter and Facebook.
After some early showers it cleared up to another warm and sunny Fair Day, and we were excited to join up to 80,000 people who descended on Victoria Park during the day. Staffed by Telstra volunteers from across the company, visitors dropped by the Telstra marquee to charge mobile phones and pick up giveaways including fedora hats, water bottles, lollies and even some much needed sunscreen. Our volunteers roamed the park to take nearly 400 personalised photos for visitors on the day which we sent directly to their phones, and people were also able to pick up printed copies at our marquee.
Still to come… The Telstra Glam Team at the Mardi Gras Parade
Watch out for the Telstra Glam teams this Saturday on the Parade Route as they spread some fun and GLAM. They’ll add some sparkle and shine to those waiting for the parade to start. We’ll also be taking personalised photos of parade visitors and participants, which we’ll send to people via MMS so they can share the fun with their family and friends.
If you’re heading to the parade on Saturday night, take care and have an awesome night 🙂
Other than phone booths, what can we glam up next year?