Welcome to 2014 from all of us at Telstra. It’s a new year what better way to start the digital side of 2014 with a fresh new look to the mobile phone section of Telstra.com.

We know choosing your next phone can be a pretty challenging task – we’ve never had so many options to choose from! Operating system, screen sizes, battery life, memory/storage space, pre-paid or on a plan and of course which network (although we’d like to think that’s the easy bit).

Recent research tells us that around 74% of Australian shoppers are likely to research online before they shop in-store, so whether you’re purchasing online or visiting one of our great retail stores or partners – we’ve made the journey easier with five key improvements.

1. Great full size photography, device information and specifications for our range of mobile phones

Previewing a mobile on the new t.com

Whilst there’s nothing better than holding a mobile phone in your hands and trying it out, we recognise that more and more of your first experiences with the latest mobile phones are on a screen or at the office, cafe or bar trying out your friends latest purchase. High resolution photos and full device specs are helping to join the digital and physical world, and for customers choosing digital.

2. Easy options to buy if you’re a new customer or recontract for existing Telstra customers

Whether you’re buying a new mobile phone from Telstra or an existing customer – you can now make your purchase online and we’ll take care of the rest, such as linking your existing mobile number to the purchase for a seamless transition to your new phone – we’ll make sure you get everything you need to get up and running with the added bonus of free delivery, which includes speedy ‘next day’ delivery in metro areas.

3. Indepedent ratings and reviews from CNET – The technology and consumer electronics destination for 1.9m Australian’s each month

C-Net ratings

Don’t just take our word for it – CNET has been a respected destination for all things tech here in Australia and beyond for years. 88% of those visiting CNET say they’re there for product reviews and information. Beyond the CNET ratings, where available we’ve also included the user rating to give you both points of view.

4. A new online price promise for mobiles on a plan

Our price promise

We understand that when it comes to buying a new mobile, you want to get the best deal you can. This is why we try and ensure you get a fair deal from us, with our Online Price Promise. Purchase an offer (a Telstra Every Day Connect Plan with a handset or BYO handset) from our online shop. Should you find the same Offer for a lower advertised price elsewhere in Australia within 24 hours (of receiving your online purchase confirmation email from us), we’ll match the price.

5. Flexible plan options with simple plan sizes – Small, Medium, Large and Extra-Large – to suit your individual needs

Plan information

With the choice of mobile plans including options with a new mobile, BYO and no lock-in offering great flexibility, we’ve also made choosing the right plan size for your needs easier than ever before with SMALL, MEDIUM, LARGE and EXTRA LARGE plans. And if a plan doesn’t meet your needs, our range of Pre-Paid options let you spend what you want, recharge when you want and choose an offer that’s right for you.

As with all our digital improvements, we might have built the solution but the feedback from loyal customers like you is what brings the digital experience together. I’d like to personally thank the many customers who worked with the team during hours of focus groups, feedback and ideas to make this change possible.

Check out our new Mobile Phones digital experience at telstra.com/mobiles – Let us know what you think here on the blog or in our customer community CrowdSupport.

See you online soon,
Monty Hamilton