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CES 2018: Consumer trends that will shape the enterprise industry

Business and Enterprise

Posted on January 12, 2018

3 min read

At CES this week, more than 180,000 visitors will flood through Las Vegas to check out the 4000 exhibitors showcasing the latest and greatest technology of 2018.

Whilst typically CES has been a consumer show, we can’t ignore the tech trends demonstrated on the floor ground that will inevitably shape the enterprise year ahead.

As we’ve seen time and time again, it is the consumer trends that influence enterprise software – experiences in mobile, social, cloud, analytics and video have all started in the consumer world but ultimately transformed how businesses operate and employees interact.

Here are three technologies at CES 2018 that are already making a mark on the enterprise industry:

Smart cities

The term ‘smart cities’ is used to describe how the use of information and communication technologies can transform the social, cultural and urban development in cities. Smart cities have rapidly evolved in numerous ways over the last few years, and with this evolution there has been a shift from a technology focus to a smart city that puts the focus back on the citizen.

This year, CES will deliver this concept, including a comprehensive program with key thought leaders in the industry and a dedicated exhibit area. The marketplace will showcase technologies that will shape smart cities, featuring artificial intelligence systems, sensors, transportation and other devices.

We’ve already seen progressive examples of Australian smart cities. More and more, local governments and councils are innovating and embracing technology to create better cities for the next generation.

Augmented and virtual reality

Pokémon Go was a game changer, and it was inevitable that the explosion of AR and VR in the consumer world would shift the way businesses interact with the technology. This year, we will see AR and VR continue to become more mainstream. Everyone from brand marketers, content producers, sports technologists and healthcare professionals are using AR and VR to create immersive experiences.

Companies like Microsoft and Readify are already using mixed reality devices to transform customer experience, for example with construction company Laing O’Rourke.

Digital team collaboration

Our culture has shifted. Social networks are often the first and most trusted source of information. Whilst social networks have traditionally been consumer facing technology, businesses too are embracing intuitive collaborative tools.

Alternatives to email have been created by eager start-ups and are now becoming entrenched in enterprises, for example with Microsoft Skype for Business and Teams, or Salesforce.com’s Chatter. All of these enable teams within an enterprise to send messages to other team members in ways that overcome issues with email, and are particularly suited to desk-based workers like software developers.