As we welcome the Year of the Dog across Australia and the world, how are you celebrating this Lunar New Year?

Is it with a family meal at home or the temple, or with friends at festivals and events across Australia?

But what about your family and friends interstate or overseas – how will you wish them good luck and fortune in the Year of the Dog?

At Telstra, we’re proud of the role we play in connecting family and friends during Lunar New Year, both within Australia and overseas.

Telstra Lunar New Year billboard

This year we wanted to do something more – something special – to help make your Lunar New Year wishes even bigger than ever before. So that’s what we’re doing – literally.

This weekend, from the 17th to 19th of February, we’re opening our 26-metre outdoor digital billboard in Melbourne for your personalised Lunar New Year messages to share with your friends, family and loved ones.

All you need do to is text your first name and then the first name of a family member or friend to 0484 800 800 (for a standard national SMS charge), and a personalised Lunar New Year greeting will appear on the outdoor Telstra Discovery Store billboard on Bourke Street, Melbourne.

Once approved, we’ll also send you a text with an MMS picture message of your personalised billboard that you can share via social media – so it doesn’t matter if your family member or friend is in Sydney or Shanghai, they’ll be able to see your BIG billboard greeting.

Happy New Year for the Year of the Dog. 新春快乐,狗年大吉 !

Telstra’s Lunar New Year billboard will be active from 9:00AM on 17 February to 11:59PM on 19 February. Please note that names need to be in English, and SMS must be sent from an Australian mobile phone. Max 160 characters.

View the full terms and conditions of use.