In a three-part series, Telstra speaks to players from the AFL, NRL and Netball about their season, and what Telstra-partnered Official Live Passes reveal about the season’s top games, clubs and the fans that watch them.
Six months ago, we predicted a landmark year for live mobile sports streaming in Australia. Since then, eligible Telstra mobile customers have streamed their favourite sports live, fast and data free via official Telstra AFL, NRL and Netball Live passes, and all three apps available online.
Demand has been unprecedented – in August we announced a 500 per cent year on year growth in Live Pass subscribers for all three codes so far for the season. The subscriber uplift in 2017 equates to 1.5 million fans, with 5.45 million unique sports lovers tuning into AFL, NRL and Super Netball games every month via Telstra-partnered official mobile apps and websites.
With NRL Live App subscribers now totalling over half a million, an astounding 260 per cent increase since 2016, the unprecedented growth in digital streaming positions Telstra as the leading sports network in Australia.
The changing nature of mobile sports consumption, plus the extraordinary demand for sports mad fans to stream their favourite sport anywhere, at any time is evolving Telstra’s Live Pass products.
We met Melbourne Storm Captain Cameron Smith to look back over the NRL season, both on the pitch and in the NRL Live App, and find out how he and his team mates catch the game.
NRL Live Pass. Stream it live, fast and data-free. Included in all Telstra mobile plans and select recharges. For more information, visit https://www.telstra.com.au/tv-movies-music/sports-offer.
 Live Pass subscribers’ vs 2016, July 2017
 1.45 million new Live Pass subscribers since 31 February 2017