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Innovation in broadcasting industry requires a mindset change and flexibility

Business and Enterprise

Posted on October 17, 2017

3 min read

Innovation can be best achieved by collaborating with customers and partners to solve problems and pioneer new approaches. It is time for the broadcasting industry to work more closely together to create and promote an innovative mindset across our sector.

I recently attended the International Broadcasting Convention (IBC 2017) in Amsterdam, where together with my team we exchanged ideas and insights with industry leaders on how to embrace change in the broadcast media industry. The pace of change and innovation has clearly accelerated even since last year’s IBC, making the sector a very exciting space to be – if you are willing to embrace change.

We are witnessing broadcasters transition from traditional hardware based environments to digital and software centric workflows, spanning across creation of content through to delivery.  However this transition does not need to be a binary choice – technology will support a hybrid model, allowing broadcasters to transition to IP and cloud at a pace that suits them. In time, broadcasters will be able to peel back the traditional SDI layer and reveal all the exciting prospects of an all IP world. For now it’s about having an easily upgradable pathway to IP without the need for replacing the whole transport platform.

Rob Ambrose from High Green Consulting echoed this view while attending a Telstra Broadcast Services customer briefing. For High Green Consulting, the key to future growth is to be more flexible and efficient across the digital supply chain. Rob shared his top three tips for encouraging an innovation mindset in broadcasting – focus on flexibility and scalability not just cost, plan for hybrid models for diversity and resiliency, and see technical and business challenges as opportunities to be solved for competitive advantage.

Ed Silvester, Head of Video R&D at Perform Group took a different approach and stressed the importance of creating a culture of innovation and change internally. The fact that a lot of people in the industry prefer to stay with the status quo makes it important to create internal excitement around innovation. At Perform, there is a focus on getting people on board at an early stage, and communicating the enthusiasm of “being first” in order to bring people along on the journey of change and innovation. Team members’ involvement is key so they have asked many different parts of the business to contribute to feedback loops and have also focused on training and reskilling the workforce along with the technical and business model changes.

Whichever way we look at innovation within the broadcast industry, it is clear that a mindset change and flexibility is required. With the future of 5G deployment set to open the doors for new business models within the broadcast industry, it’s important that change is considered an opportunity not a threat.

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Outside the box: Revolutionising live sports broadcasting

Business and Enterprise

Posted on May 29, 2017

2 min read

In a world first on Australia’s expansive geographical scale, Telstra’s national Distributed Production Network will deploy a new remote production broadcast model by connecting 29 sporting stadiums across the country to new remote production hubs in Sydney and Melbourne.

The way that we consume sport is being revolutionised. Sports fans now, more than ever, are demanding live, high quality, content-rich coverage at any time, in any place.

For Australia’s largest sports broadcaster, FOX SPORTS, this change in consumption has led to a rethink in its broadcasting model, and Telstra has been selected as the network partner of choice to help make this change.

So, what exactly will this new broadcasting model look like? Well, traditionally, outside broadcasts of live sporting events require a dedicated control unit housing production staff and technical equipment at each individual event.


In a move to centralise the production of live sports, Telstra and FOX SPORTS have signed a new long-term deal which will allow for ‘remote production’ of live tier one sports through Telstra’s Distributed Production Network (DPN).

The new model will utilise our high capacity, low latency, multi-tenant network of scale to send multiple raw camera feeds, audio and equipment control from 29 sporting stadiums across regional and metro Australia to new Remote Production Hubs in Sydney and Melbourne. The deal will support concurrent productions of more than 520 sporting events each year, enabling production talent to work across multiple codes from a single location. The DPN has an operational target of next year’s AFL and NRL seasons.

The deployment of a remote production model across Australia’s vast and expansive geography is a world first, with multiple channels of uncompressed video and audio traversing our network from sporting venues up to 3,500 kilometres away from the Remote Production Hubs.

Our Distributed Production Network will play a pivotal role in satisfying audience demand for live sporting coverage and we look forward to strengthening our longstanding partnership with FOX SPORTS to deliver the next evolution of live sport broadcasting. Tune in from 2018.

Tags: Broadcasting,

Innovation in broadcasting industry requires a mindset change and flexibility

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Top takeaways from the 2016 International Broadcasting Convention

Business and Enterprise

Posted on September 27, 2016

1 min read

After coming back from this year’s International Broadcasting Convention (IBC), I am more excited than ever to be in this industry. The broadcasting space is evolving quickly and IBC provided a strong preview of future developments around the industry in the coming years.

It was also a great event for Telstra Broadcasting Services – we announced our new Global Media Network, which has been custom-built for the media industry. Available from early 2017, it will provide simple and efficient delivery of live and file-based video content by combining our network of global submarine cables, satellite stations, and broadcast operations. We also heard from UK-based broadcast connectivity company SIS LIVE about our new partnership to help them distribute content across Asia Pacific via Telstra’s market leading network in the region.


It’s clear to me that technology and telecommunications companies are benefiting from the convergence of IP and traditional broadcast technology. Here are my top four observations from the event.



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featured Tech and Innovation

Posted on August 24, 2016

3 min read

Trevor Boal gives a sneak peek at our brand new, state-of-the-art Broadcast Operations Centre in Sydney.

The pervasiveness of video technology has transformed the way we consume information, connect with friends and colleagues, and enjoy entertainment. We are spoilt with 24/7 access to rich content at our fingertips, meaning many of us consume massive amounts of content on a daily basis across multiple devices. The evidence? Video on our mobile network has grown more than 30 per cent in the past 12 months.

This is creating constant pressure on the broadcast media industry to meet this insatiable demand for video content on screens big and small. Broadcast companies face not only fierce competition but also increasing demand for the delivery of high-quality, personalised viewing experiences to domestic and global viewers. Delivering this customer experience is a challenge that comes with technical complexity and cost.

Last year we created Telstra Broadcast Services to help media companies deliver their content to their customers in the format they want it, when they want it. Backing this new team has been a significant investment in a new, state-of-the-art media management facility in Sydney, the Telstra Broadcast Operations Centre.

The Telstra Broadcast Operations Centre (or BOC for those using the industry lingo) now manages more than 400 satellite, media and IP services for Australian broadcasters and for some of the biggest names in media globally. Put simply, we manage the media and content feeds so they can concentrate on what they do best – provide awesome content to the viewing public.

Since commencing operations in June this year, the BOC has already delivered over three million permanent channel hours of content for more than 60 customers. The BOC also manages around 20,000 hours of ad hoc and special broadcast events for customers every year.

Our customers are turning to facilities like the BOC so they can deliver the best content experience in the most efficient and cost effective way possible. Check out the photos of the new BOC above, so next time you’re channel surfing, chances are you will have seen where your content came from.

Spanning two levels, the BOC consists of a Master Control Room (MCR) and a Central Apparatus Room. The MCR is the nerve centre, which brings together traditional technology with the latest in IP systems to seamlessly deliver millions of hours of content and monitors all broadcast services 24/7. This level also hosts our broadcast bookings, operations and engineering teams. Meanwhile, all the processing hardware of the BOC is housed in the Central Apparatus Room – part of a secure data centre facility.

The BOC is a hub for Telstra’s Global Media Network. In Australia it connects to the Digital Video Network (DVN), Chief Entertainment, our broadcast studio in the Telstra Customer Insight Centre, and to our Australian teleports in Oxford Falls and Gnangara. Globally the BOC offers connectivity to our Hong Kong teleport and MCR, and through our partnership with Pacific Television (PacTV) connectivity to MCRs in London, New York and Los Angeles.

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