Saify comes from a family of entrepreneurs, having arrived in Singapore from Punjab as traders in the early 20th century. He was groomed for business from early childhood, which underpins his drive to launch and grow companies. Prior to starting Hafta, Saify led an award-winning Malaysian F&B group and operated a luxury retail export service from London. In 2014, Saify co-founded Hafta. He is passionate about using psychometric data to bridge the digital divide and help people in emerging countries find new opportunities to improve their livelihoods.