Search Results

Share Article:

Facebook Twitter Linkedin Mail

Putting footy fans first in 2018


Posted on October 6, 2017

4 min read

As Grand Final weekend delivered the very best in sporting action on the field, several major sporting milestones were achieved off the field, with Telstra’s AFL and NRL Live Apps hitting huge uplifts in audience numbers for both games compared to last year.

On Saturday, the AFL Official Live App – created by Telstra – hit a new record with the unique audience across the match 74% higher than in 2016. In addition, fans streamed 5.5 million minutes of footy action on that day alone – 201% more minutes of AFL action compared to last year’s Grand Final.

On Sunday, live streaming of the 2017 NRL Grand final followed suit; unique viewers of the live game were up 97% on last year, with fans streaming 245% more minutes of Grand Final rugby league action than 2016.

The popularity of our Live Apps, along with the Telstra Live Pass giving Telstra customers access to premium content live, fast and data free speaks for itself.

Telstra introduced a host of new features and innovations to the AFL Live app in season 2017, including a new user interface and player tracking, that revolutionised the way Telstra customers could engage with the game and their favourite players – by putting them in the coach’s seat.

We are now looking forward to launching the new NRL official live app for 2018 with Telstra exclusives to be announced next year – as we embark on a new five-year digital partnership with the NRL, fans will benefit from a new NRL Official Live App in 2018.

In December, the new NRL Official App, created by Telstra Media’s Product Innovation team, will launch in preparation for the 2018 Telstra Premiership season.

Taking a fan-first approach we have redesigned the app in collaboration with our colleagues at the NRL. Using fan personas and an agile approach to the rebuild, we will align with the visual design and usability of the new responsive sites.

The 2018 NRL Official App will have a cleaner look throughout the news and draw pages, giving users an uncluttered look at articles and fixtures. And there will be more team and player stats available creating an increasingly engaging environment for footy fans.

Telstra customers will also have access to special features in the app throughout the 2018 season, such as augmented reality ‘Facepaint’ which was a popular and sharable feature during State of Origin and the Finals Series this year.

But of course, the live stream remains the hero of the app because we know fans want to watch footy from wherever they are, live, fast and data free.

Our ambition at Telstra is to be a world class technology company and this is really showcased in our sports products. We have amazing depth in terms of the product capability in our team, and when you put this together with our local sports rights and relationships with the sporting bodies – we’re leading the way in terms of building amazing sports products and experiences for Australian fans.

For sports fans, their mobile devices keep them connected to live sport which they may otherwise miss due to busy lifestyles, as we just saw fans watch on the beat in their police cars, in the outback, from rooftops, hilltops, weddings, offices, farms and even from the bottom of a swimming pool.

With NRL Live Pass subscribers up 260% year-on-year for season 2017, and with more than 650,000 unique visitors visiting the app 3.6 million times per round – we know these fans, and more, will be back in 2018.

For now, it’s our job to keep adding features, testing and enhancing the user experience to give NRL fans even more reasons to interact with the app in the year ahead.

Until then, you can continue to keep up to date with all the latest NRL news, including the soon to be released 2018 Telstra Premiership draw, the Rugby League World Cup and any off-season player transfers, all on the NRL Official App.

Keep an eye out for the new-look NRL app in early December.

Technology - can we live without it? (I can’t!)

Golden Matthew goes for Red

First rolling report from Paralympic Ambassador Donna Ritchie

‘Fans of Origin’ quiz bot tests where your State of Origin team loyalty truly lies

featured Tech and Innovation

Posted on July 11, 2017

2 min read

There are few events in the sporting calendar that draw out rivalry between New South Welshmen and Queenslanders quite like the State of Origin. In the 36th year of this annual series, Game III will be no exception – predicted to be the biggest and most watched game in rugby league history.

On July 12, supporters will be filing into Suncorp Stadium and many more tuning in on NRL Official App to cheer on their team in last game of the State of Origin series. Many supporters will be decked head to toe in maroon or blue accessories… others will be ready to test their lung capacity. To test the true passion of football fans or to help the undecided to choose a team, we’ve launched the first ever ‘Fans of Origin’ quiz bot.

Through a simple Facebook messenger integration, the friendly quiz bot will ask fans a series of questions to work out where their allegiance truly lies. Once all questions have been answered by the fan, the quiz bot will determine the result and award the fan either a Blues or Marroon supporter badge that they can proudly share with their friends on Facebook. Come kick off, there will be no doubt in anyone’s mind who they’re backing!

How to use the bot:

To test your State of Origin team allegiance:

  1. Go to the Telstra ‘Fans of Origin’ page
  2. Click ‘send a message’ and the messenger bot will activate!

For fans not at the stadium and looking to catch the game, Telstra’s Live Pass will bring the action live, fast and data-free to Telstra customers via the NRL Official App (iOS and Android). The updated NRL Official App integrates bunker decisions, improved player stats, and, there are distinct club-specific extensions. Telstra has improved the app including a faster 3 step sign-up process for customers redeeming the Telstra Live Pass offer which is included in all Telstra mobile plans and selected recharges.

To find out more information or download the app, visit the site here.

Tags: Bot, Social Media,

Footy streaming awards 2016

Telstra News

Posted on September 27, 2016

2 min read

There’s the Dally M’s, the Brownlow Medal and the Telstra Premiership winners but who comes out on top when it comes to digital streaming? We’ve looked at the digital streaming habits of Australia’s most loved sports, NRL and AFL and collated the inaugural Footy Streaming Awards 2016.

Four years on since launch, the NRL and AFL official apps have attracted the biggest audience and subscriber growth in 2016 than ever before. And it’s no wonder – according to the 2016 Telstra Smartphone Index, sport comes out as a clear number one when looking at what Aussies are watching most on their smartphone.

As the hunger to keep up with every minute of live sport continues on the upward trajectory, the demand for access to high bit-rate live action increases. In one single moment during a nail biting game between Hawthorn and St Kilda on the 17th April, over 350,000 live streams were broadcast on the AFL official app through Telstra’s mobile network.

Here are the (sometimes unlikely) winners of the Footy Streaming Awards 2016:


Most watched play of 2016: Golden Point Match: Cronulla Sharks V Gold Coast Titans

Most popular game of 2016: Cronulla Sharks V Gold Coast Titans

Australia’s most popular team: Cronulla Sharks

The Game Australia couldn’t stop watching: Battle for the Minor Premiership: Melbourne Storm v North Queensland Cowboys

Fastest growing audience of 2016: Cronulla Sharks, Canberra Raiders, Gold Coast Titans



Most watched play of 2016: Hawthorn V St Kilda ANZAC Weekend at 4pm

Most popular game of 2016: Freemantle Dockers V Carlton

Australia’s most popular team: Carlton

The Game Australia couldn’t stop watching: Carlton V Geelong Cats

Fastest growing audience of 2016: GWS GIANTS, Carlton, Sydney Swans


Watch the AFL and NRL finals live and with data free streaming! Learn more about the 2016 footy pass available for eligible Telstra Mobile Customers.

Find out more here:


Things You Need to Know

Requires compatible device and software. Live matches only available in Australia. Screen size restrictions apply for tablet viewing. Data charges apply to download the App.


Header image: Michael Willson/AFL Media/Getty Images


Tags: AFL, NRL,

Telstra Foundation announces support for The Long Walk

Telstra’s Android devices

Telstra Fever Pitch studio at Federation Square