Joanne Jacobs is an award-winning digital strategist and company
director, and she is the Managing Partner (with Gavin Heaton) of
Disruptor's Handbook, a firm that facilitates incubation of innovation
from a marketing perspective.
She is on the Board of Code Club Australia, and she is an active mentor of startups at the Telstra accelerator, Muru-D. She formerly ran the Australian office of 1000heads, a word of mouth marketing firm. In her career, Joanne has worked in London where she ran a social media production house, and she was a consultant in social networking technologies, as well as a professional speaker, business coach, trainer and strategist for digital marketing practices. Joanne also has a long history in academia, lecturing extensively in strategic use of information technology and strategic internet marketing.
She was co-editor with Axel Bruns of the book, Uses of Blogs (2006).