Andreas Eriksson is Head of Telstra Broadcast Services and leads Telstra’s engagement with the global media and entertainment industry. Prior to joining Telstra, Andreas was the Managing Director of Piero, Ericsson’s Sports Graphics business, which was recently sold to Ross Video. At Ericsson Andreas also held positions including VP of Strategy & Portfolio Management for Ericsson Broadcast and Media Services in Stockholm, and Senior Director of Ericsson Broadcast and Media Services in APAC, based out of Sydney. Andreas also spent several years in the Ericsson Hosting Services business, where he led the sales management department and was the Head of TV & Video Services business. Andreas has a Master of Science in Management and Industrial Engineering.