We’re adding even more talent to our Telstra Live Pass roster with the launch of the 2019 A-League season on our My Football Live App. The first game between Adelaide United and Sydney FC will kick-start the A-League’s 14th season, and we think it’s the most exciting one yet.
For the first time, we’re bringing the A-League and other fixtures like select FFA Cup, Westfield W-League and Caltex Socceroos and Westfield Matildas games to Telstra Live Pass in the 2018/19 season. Whether you’re more into a high-profile clash between Sydney FC and Melbourne Victory, or you’re a grassroots supporter of the W-League, you can catch the action live, fast and data-free on Live Pass.
Kane Washington, our GM of Sport – Product and Consumer Experience, is understandably excited for the season kick-off – and for the extra value it brings our mobile customers. “We’re thrilled to finally see the Hyundai A-League make its debut on our network this weekend, and expect the addition of the world game to really appeal to our customers.”
Following the announcement of the deal between Football Federation Australia and Telstra in May, the My Football Live App has already streamed select domestic and international fixtures in the lead up the A-League 2019 round one fixture between Adelaide United at home against defending minor premiers Sydney FC.
We’ve secured the live mobile rights for Hyundai A-League games until 2023 – and that means a year-round spectacle from Australia’s leading football codes on our network, no matter what you’re interested in.
Washington says that 2.3 million viewers already stream sport through our various NRL, AFL and Netball Live Passes, and this new streaming deal is going to help that number rise, saying “we expect that number to grow further with the addition of the My Football Live App.”
A record-breaking weekend of streaming saw us deliver video to over 1.2 million of our customers using our sports apps, and even on a regular weekend over 40 million minutes of sports streaming shows that Aussies are keen to watch their favourite codes wherever they are. Those numbers are only set to rise, too – this year alone we’ve seen a 58 per cent jump in the overall numbers of customers streaming games.
We’re making it easier than ever for our mobile network to handle this load, too, using innovative technology like LTE-Broadcast on our AFL Live Official app for better quality video and audio, even in high network traffic areas. This also frees up capacity and bandwidth on the network for other customers, as well as for future growth and new services.
The live, fast and data free streaming of the 2018/19 Hyundai A-League season will be available to all Telstra mobile customers. Non-Telstra customers can purchase a $99.99 annual Live Pass, $16.99 monthly Live Pass, $4.99 weekly Live Pass.
Benefits for Telstra customers don’t end at access to streaming on the go, with the inclusion of $20 Telstra Thanks® tickets to select A-League matches, as well as a number of Socceroos and Matlidas home fixtures from as little as $15, so fans can experience the thrill of football live.