I’m pleased to announce Jennifer Franceschi, from Fresh Produce Alliance, was last night named the 2017 Telstra Western Australian Business Woman of the Year, after also taking home the Corporate and Private Award.

Jennifer has been immersed in the avocado industry ever since she took on her first summer job, working in her family’s commercial orchard.

More recently in 2016, Jennifer founded a processing facility, Fresh Produce Alliance, alongside her husband and two other growers.

The business champions a sustainable agriculture ecosystem and uses innovative technology such as high-pressure processing and individual quick-freeze to produce “naturally healthy, delicious, real food that people love.”

Jennifer’s career in the avocado industry spans four decades, and has seen her open her own orchard, become involved with the state association and industry board for avocado growers, and launch an avocado packing facility.

“As a pioneer of our industry in WA, I believe the contribution I have made over many years has made a real difference to the people I represent,” she said.

Jennifer stands out as a genuine, authentic, country business woman with a world class vision. She lives to create a sustainable future through intergenerational farming, sustainable working, long-term job opportunities and reduced agricultural wastage.

Julie Adams, Jennifer Franceschi, Simone McGurk and Janet Barnes.
Julie Adams, Jennifer Franceschi, Simone McGurk and Janet Barnes.

Also recognised at the 2017 Telstra Western Australian Business Women’s Award were:

  • Entrepreneur Award winner: Dr Anh Nguyen, Director/Owner, Dr Anh Plastic Surgeon Medispa & Wellness Clinic
  • For Purpose and Social Enterprise winner: Jahna Cedar, Executive Officer, Gumala Aboriginal Corporation
  • Public Sector and Academia Award winner: Michelle Fyfe, Assistant Commissioner, State Crime Portfolio, Western Australia Police Force
  • Young Business Women’s Award winner: Maitri Patel, Founder and Creative Director, Bolly Active

State and Territory winners will be flown to Melbourne for the National Awards judging, culminating in a Gala Dinner on the night of Tuesday 21 November.

If you, or a brilliant business woman you know, deserve recognition, nominate today: