As soon as midnight ticked over we saw traffic jump up. It reached weekday peak traffic levels by 8am and climbed rapidly from there.
The free offer included all mobile data used by our personal customers, business customers, pre-paid customers (even if they had no credit in their plan), mobile broadband customers, and customers with our retail partner Boost.
Over the course of the day we had twice as much traffic as we would normally see on a Sunday (or any day). As we anticipated, the high demand meant some customers had slower than normal data speeds on 4G services, but overall the network performed as designed.
By midnight, our customers had downloaded 1,841 terabytes of data. That’s the equivalent of around 2.3 million movies, or 5.1 million episodes of Game of Thrones, or 23 million downloads of Kanye’s new The Life of Pablo album, or 1.4 billion downloads of last year’s Miles Franklin winner, Eye of the Sheep – depending on the source and the quality of the file, of course.
We hope it helps make up for some of the inconvenience we caused.
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