<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Telstra Exchange &#187; marketing</title>
	<atom:link href="http://exchange.telstra.com.au/feed/?tag=marketing" rel="self" type="application/rss+xml" />
	<link>http://exchange.telstra.com.au</link>
	<description>What&#039;s Your View?</description>
	<lastBuildDate>Fri, 24 May 2013 02:02:22 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=abc</generator>
		<item>
		<title>Celebrating the first anniversary of the new Telstra Brand</title>
		<link>http://exchange.telstra.com.au/2012/09/19/celebrating-the-first-anniversary-of-the-new-telstra-brand/</link>
		<comments>http://exchange.telstra.com.au/2012/09/19/celebrating-the-first-anniversary-of-the-new-telstra-brand/#comments</comments>
		<pubDate>Tue, 18 Sep 2012 23:08:15 +0000</pubDate>
		<dc:creator>Mark Buckman</dc:creator>
				<category><![CDATA[Telstra News]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://exchange.telstra.com.au/?p=22167</guid>
		<description><![CDATA[Author: Mark Buckman.
12 months ago, Telstra launched its new brand; we went out to market with a new look and feel that reflected the changes which were taking place within the organisation. The new colourful identity captured the diversity of our products, services and customers and was designed to create a stronger and more emotional connection between Telstra and our customers.]]></description>
		<wfw:commentRss>http://exchange.telstra.com.au/2012/09/19/celebrating-the-first-anniversary-of-the-new-telstra-brand/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Digital Parents Unplugged – Should Brands Pay Bloggers?</title>
		<link>http://exchange.telstra.com.au/2012/08/30/digital-parents-unplugged-should-brands-pay-bloggers/</link>
		<comments>http://exchange.telstra.com.au/2012/08/30/digital-parents-unplugged-should-brands-pay-bloggers/#comments</comments>
		<pubDate>Wed, 29 Aug 2012 23:47:42 +0000</pubDate>
		<dc:creator>Annabel-Brown</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[bloggers]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[parents]]></category>

		<guid isPermaLink="false">http://exchange.telstra.com.au/?p=21796</guid>
		<description><![CDATA[Author: Annabel Brown.
Last week I was fortunate enough to attend Digital Parents Unplugged with a few of the social media team here at Telstra. Digital Parents Unplugged is an initiative of the Digital Parents community. The event allows bloggers to network with each other as well as have an opportunity to network with brands and discuss how we can work better together.]]></description>
		<wfw:commentRss>http://exchange.telstra.com.au/2012/08/30/digital-parents-unplugged-should-brands-pay-bloggers/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Fast forward to 2017</title>
		<link>http://exchange.telstra.com.au/2012/07/17/fast-forward-to-2017/</link>
		<comments>http://exchange.telstra.com.au/2012/07/17/fast-forward-to-2017/#comments</comments>
		<pubDate>Tue, 17 Jul 2012 01:30:34 +0000</pubDate>
		<dc:creator>Mark Buckman</dc:creator>
				<category><![CDATA[Telstra News]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[ngen]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[thinking]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://exchange.telstra.com.au/?p=20952</guid>
		<description><![CDATA[Author: Mark Buckman.
Last week I was invited by an old colleague and friend, Linda Wong, to join the Media Federation of Australia (MFA) ngen panel to discuss the media and marketing industry in 2017. ngen provides a community for young practitioners – the media leaders of the future – with a range of opportunities to broaden their skills. It was a great session and I thought I’d take this opportunity to share some thoughts from the event.]]></description>
		<wfw:commentRss>http://exchange.telstra.com.au/2012/07/17/fast-forward-to-2017/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
	</channel>
</rss>
