Telstra is all about connection – and what greater connection is there than the heart?
It’s a vital organ and there are vital points we need to be aware of to keep it healthy; for example, you may be surprised to know that heart disease is actually the single biggest killer of women in Australia.
With that in mind, we – along with other local sponsors – recently joined with the Heart Foundation in Adelaide to raise money for their worthy cause in a different way. We focused on something positive to get people thinking of the Foundation and it’s something all hearts are capable of: love.
The idea? Lock in the Love! For $10 you get a red padlock and metal heart-shaped ‘fob’ to write whatever message you liked on – for a partner, to an old friend, a family member or someone lost to heart issues – and ‘lock’ it on to one of several installations around Adelaide for all to see.