I first met Rob Caslick in a hotel lobby in Sydney’s King’s Cross. Rob was a full-time engineer working in what seemed to me to be quite a demanding job. Somehow though Rob had found time in the evenings to start an Organic Soup Kitchen feeding the homeless in his community 7 nights a week.
Rob had come to me to talk funding. He wanted to start a garden on the rooftop of the Soup Kitchen. Asylum seekers from the neighbouring refugee service would tend to the garden, giving them something familiar to do in the 4-5 years that they were waiting around to be processed. The Soup Kitchen would get freshly grown organic produce to feed the homeless. A brilliant win-win.
The challenge though was that he needed $15,000 to get the garden off the ground and he had exhausted all the usual channels. Our task – help Rob raise $15,000 with no mailing list and no marketing budget.