Rebekah has well over a decade of international senior management experience in the ICT sector having worked in Asia Pacific, Europe Middle East and Africa and most recently in the North American region.
Rebekah has end to end Business Unit experience and led both the United Kingdom and South Pacific Business Units as General Manager and Vice President (VP) for Hewlett Packard’s (HP) Imaging and Printing Groups, the UK operation being the second largest subsidiary for HP at that time.
In addition, Rebekah has held regional marketing leadership roles in all three regions of the world and most recently in a global capacity as Worldwide VP of Marketing.
She has extensive experience in leading all facets of the marketing mix including channels, category, CRM, marketing communications, analysis as well as product development and innovation. She started her career in banking and finance working with ANZ and Macquarie Bank before moving to Toshiba and then HP where she spent over 12 years in local and international assignments.
Rebekah joined Telstra in 2010 as Executive Director of Consumer, and on 1 August 2011, was appointed Executive Director of Telstra Country Wide.
Rebekah has an Economics Degree and an MBA majoring in Marketing.
Author: Rebekah O’Flaherty.
Asking your customers what they think of your service can be a brave move, especially when you know they’ll have lots to say, some of it not all that complimentary.
Author: Rebekah O’Flaherty.
Australians have a ravenous appetite for mobile news, sports and entertainment. Kids these days seem to be able to play Angry Birds on a smart phone practically before they can talk.
Author: Rebekah O’Flaherty.
At Telstra we’ve done some mythbusting to tackle the common misconception that older Australians are afraid of new technology. With a little help from McCrindle Research, the team has been examining the numbers and we’ve debunked the common stereotype that many older people are afraid of new technologies. In fact, it would be fair to say you can most certainly teach an old dog plenty of new tricks when it comes to technology.
