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	<title>Telstra Exchange &#187; Mike Hickinbotham</title>
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	<link>http://exchange.telstra.com.au</link>
	<description>What&#039;s Your View?</description>
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		<title>Social content and e-Commerce.  Where’s the connection?</title>
		<link>http://exchange.telstra.com.au/2010/03/09/social-content-and-e-commerce-where%e2%80%99s-the-connection/</link>
		<comments>http://exchange.telstra.com.au/2010/03/09/social-content-and-e-commerce-where%e2%80%99s-the-connection/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 04:58:55 +0000</pubDate>
		<dc:creator>Mike Hickinbotham</dc:creator>
				<category><![CDATA[View Point]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://exchange.telstra.com.au/?p=2422</guid>
		<description><![CDATA[As more and more businesses begin participating in social media, the question will be asked ‘what’s the connection between our social content and our e-Commerce efforts?’  ]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The new rules of corp comm success?</title>
		<link>http://exchange.telstra.com.au/2010/02/19/the-new-rules-of-corp-comm-success/</link>
		<comments>http://exchange.telstra.com.au/2010/02/19/the-new-rules-of-corp-comm-success/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 22:06:59 +0000</pubDate>
		<dc:creator>Mike Hickinbotham</dc:creator>
				<category><![CDATA[View Point]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://exchange.telstra.com.au/?p=2171</guid>
		<description><![CDATA[Social media and the corresponding advances in technology should be encouraging corporate communicators to ask 'what are the new rules of success in a social media enabled media environment?']]></description>
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		<slash:comments>6</slash:comments>
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		<title>Social eye for the corporate guy</title>
		<link>http://exchange.telstra.com.au/2009/11/04/social-eye-for-the-corporate-guy/</link>
		<comments>http://exchange.telstra.com.au/2009/11/04/social-eye-for-the-corporate-guy/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 19:08:47 +0000</pubDate>
		<dc:creator>Mike Hickinbotham</dc:creator>
				<category><![CDATA[View Point]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://exchange.telstra.com.au/?p=322</guid>
		<description><![CDATA[While we should get excited at the possibilities provided by social media, we need to find ways of cutting through the hype. The reality is that social media is just another channel and, like any other communication channel, corporations have to embrace the opportunity in a strategic manner.]]></description>
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		<slash:comments>6</slash:comments>
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