Mike Hickinbotham

• Head of New Media – Brand, Creativity and Strategy
• Telstra
• Mike’s main priority is to help Telstra build a more meaningful relationship with the socially enabled customer. Mike works in Telstra’s Chief Marketing Office in the Creative team.
  
  In 2008, Mike became Telstra’s first employee designated to work in social media as Telstra’s Social Media Senior Advisor, he lead the way in developing Telstra’s customer support using Twitter, creating Telstra’s 3Rs of social media policy, an internal idea generation site, Telstra’s Facebook page, and creating and implementing 'Social Reviews'.
  
  Mike is also currently leading the Australian Direct Marketing Association (ADMA) sub-group on social media. The social media sub-group is part of the ADMA Digital Council and is responsible for educating members about social media.
  
  Originally from Toronto, Canada he started his career as a Ministerial Staffer in the Ontario Government. His other qualifications include an MBA from the Macquarie Graduate School of Management and a Master of Professional Communication from the University of Western Sydney.
  
  You can read more about Mike’s views on socialising the corporation on his personal blog.

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