This week we’re expanding our Telstra Treats service to offer special deals and discounts to our customers in Perth, Adelaide and Brisbane.
Telstra Treats delivers special offers from participating retailers directly to customers’ smartphones via a “contextual” app that hand-picks them based on the customer’s location, age, gender, time of day and their personal preferences to make sure the offers are relevant to each user.
So a customer walking past a Mad Mex around dinner time might receive an offer for a free drink when they purchase a burrito, or gym junkies may be offered a discount package on a personal training course. Thursday’s Treat may be a discount at a nail salon or beauty store in preparation for the weekend.
Available in Sydney and Melbourne since last year, Telstra Treats is part of how we’re saying thanks to our customers for their business and loyalty.
Today I was honoured to be joined by the Hon Andrew Constance, Treasurer of NSW, Robert ‘Scobelizer’ Scoble from San Francisco and many of our partners, as we celebrated the opening the Sydney Digital Transformation Centre.
This new space is now the Sydney home of Digital First, our company-wide program to become a leader in the application of digital tools and methods with the aim to improve customer experience and reduce cost dramatically.
Smartphones are a key driver of consumer electronics development. With this comes a range of new features and gadgets from the major manufacturers, and tech-tragics like me can hardly wait to try out new things like the HTC One M8 re-focus feature.
Of course, for us at Telstra it’s about connecting these devices to Australia’s best mobile network. But it’s also about getting the latest mobile into your hands as quickly and as easily as possible – like me, I know you don’t want to wait to try new technology.
Already a fast growing share of our customers choose the convenience or ordering their new device online, taking advantage of free next day shipping in metro areas.
But now we’re taking our service to the next level – from today, when you choose same day delivery in our online mobile shops, we’ll deliver orders placed before 10:00am, by 6:00pm that same day. Starting in Sydney, we’re planning to roll this out to other capital cities over time.
As consumers, the way we access media and information has changed dramatically over the past few years, in fact the way we live and work has been transformed by the internet and more recently by the widespread proliferation of smartphones and the use of apps.
In the same way people play Angry Birds or use Google maps to navigate their cars, our customers increasingly chose to deal with Telstra using their PC, tablet or smartphone. The convenience of 24×7 access and being more in control provide a compelling case.
Forty-four per cent of all service transactions between Telstra and our customers now happen online.
Over six million visitors go to Telstra.com each month and over 20% of those on a smartphone and about 10% on a tablet.
In early mornings and late in the evening mobile and tablet users make up almost 50% of Telstra.com visitors. Our Telstra 24×7 App® has been downloaded more than 3.5 million times and our Telstra 24×7 Support Facebook page has been liked over 500,000 times.
So we’re changing in line with our customers’ preferences.
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