Australia’s new Federal Minister for Communications, Senator Mitch Fifield, author and digital analyst Brian Solis, Twitter’s Karen Stocks, Uber’s David Rohrsheim, and Telstra’s own Andy Penn and Karsten Wildberger are
This week we’re expanding our Telstra Treats service to offer special deals and discounts to our customers in Perth, Adelaide and Brisbane.
Telstra Treats delivers special offers from participating retailers directly to customers’ smartphones via a “contextual” app that hand-picks them based on the customer’s location, age, gender, time of day and their personal preferences to make sure the offers are relevant to each user.
So a customer walking past a Mad Mex around dinner time might receive an offer for a free drink when they purchase a burrito, or gym junkies may be offered a discount package on a personal training course. Thursday’s Treat may be a discount at a nail salon or beauty store in preparation for the weekend.
Available in Sydney and Melbourne since last year, Telstra Treats is part of how we’re saying thanks to our customers for their business and loyalty.
Today I was honoured to be joined by the Hon Andrew Constance, Treasurer of NSW, Robert ‘Scobelizer’ Scoble from San Francisco and many of our partners, as we celebrated the opening the Sydney Digital Transformation Centre.
This new space is now the Sydney home of Digital First, our company-wide program to become a leader in the application of digital tools and methods with the aim to improve customer experience and reduce cost dramatically.
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