Deena Shiff...

• Group Managing Director
• Applications & Ventures
• Deena Shiff was appointed Group Managing Director, Applications & Ventures Group from 1 August 2011. In this role Deena leads the investment and partnerships with other companies and government agencies to provide a new range of digital services for business and consumers, including in health and education.
  
  Prior to that, Deena was Group Managing Director of Telstra Business, a position she was appointed to in January 2006.
  
  Deena started her career in telecommunications with the former OTC Limited in 1989, after a period of time in Canberra working on the social security and legislative reforms of the 1980s.
  
  From 1995 to 1998, Deena was a partner in the corporate Advisory Section of the law firm, Mallesons Stephen Jacques. Deena re-joined Telstra in 1998 as Director of Regulatory. She has held a number of positions in Telstra, including GM Corporate Affairs in the International Business unit.
  
  Deena was the first woman to be appointed to Telstra's senior leadership team in 2001 when she became the Group Managing Director of Telstra Wholesale.
  
  Deena has held a number of non-executive directorships in the telecommunications industry and other sectors. She was a Director of the government-owned rail operator, Freightcorp, from 1995 until it was privatised in 2002. During that time she chaired the Compliance Committee and later the Privatisation Committee of the Freightcorp Board.
  
  Deena has a degree from the London School of Economics and a law degree from Cambridge University. She was admitted to the Bar in London in 1981.
  
  Deena is a passionate advocate for the arts. She serves as Telstra’s patron for the Australian Ballet and is Chairman of the Sydney Writer’s Festival.

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