As the mercury starts to rise at this time of year, people around the country are starting to plan their escape routes out of the cities to their favourite holiday destination over the Christmas and New Year break.
This time of year is always an exciting one, but this weekend is particularly nail biting for me. Hailing from Brisbane, I am already excited about the possibility of the
It is around this time of year where the focus shifts from work and school to summer holidays somewhere along the vast Australian coast line. And if network traffic is anything to go by, people are packing their smartphones and tablets along with their beach towels.
Looking back on network traffic trends from previous years, we can see that almost 95 per cent of Australia’s popular holiday destinations* are located on the coast, with place like Lorne in Victoria, Robe in South Australia, Bateman’s Bay in NSW, Surfers Paradise in Queensland and Dunsborough in Western Australia experiencing a dramatic increase in network traffic last year.
Australia is a unique place, with our wide brown land not only a country, but an entire continent as well. And in a country that size, Telstra’s commitment to providing mobile services to regional Australia is not as simple as it sounds.
We believe that high speed mobile broadband services should not just be for people in the big cities and towns, but recognise there are some very real operational and financial reasons why it’s not possible to provide mobile coverage in some regional and remote locations.
This is when a little bit of innovation and “outside the box” thinking comes in handy. Using Small Cell technology, we will bring high speed 4G mobile broadband services to more people in regional and remote areas across Australia.
Today Telstra was the first mobile carrier in the world to trial LTE-Broadcast live on a commercial network. While the ‘world first’ part of this might sound interesting, you might be wondering what’s in it for our customers, and why they should care. The answer is that while customers may not know it, LTE-Broadcast is a possible solution to keeping the mobile network humming years into the future.
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