Brie Macklin is the Employment Brand Manager for Telstra and is responsible for developing Telstra’s new employment brand, sourcing strategies, brand promotion activities, social media and digital strategies. Her role allows her to undertake significant research with the workforce to understand what’s important to people in a career and why Telstra is a great place to work. She has recently been concentrating on the development and launch of an employment brand for women to help the organisation attract more talented females to consider a career at Telstra.
Brie’s history includes experience as a Marketing Manager for local and UK-based recruitment companies, events management, merchandising and video production, and a strong affiliation with global recruitment marketing, having even hosted Recruitment Marketing Awards in the UK. More recently Brie spent a number of years at a leading employment advertising agency where she worked with a number of large Australian organisations on employment brand development, research, EVP and employment advertising campaigns.
In her spare time she loves travelling (and has visited 36 countries) and enjoys nothing more than sharing a few wines and a cheese platter with great company.
Author: Brie Macklin.
Social media and the web has become a major part of life, so everyone has an online personal reputation whether they know it or not. With so many social media platforms, applications and information sharing sites it is hard to keep track of who you’ve connected with, who’s following you, who’s talking about you and who you’ve befriended.
