Brett Whitford is the founder and an Executive Director of CSIA. He is the author of five best selling business books on technology, best practice and customer service. His business experience is extensive, including joint ventures with International Prentice Hall. Brett is currently completing his new book on customer service, showcasing some of Australia’s top organisations.
Brett, along with selected CSIA members wrote Australia’s first Strategic Customer Service Management MBA unit for Deakin University.
Brett is considered Australia’s leading customer service consultant. He has worked with some of Australia’s, and the world’s, top companies and government departments.
Brett Whitford was recently invited to speak at the Telstra Wholesale hosted Market Connections Forums in Melbourne and Sydney. The key point of the presentation was that bad service costs more than good but those engaged in service industries are very good at measuring the cost of bad service.
