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26 Oct 2012
- Vice president of marketing, communication, and public affairs
- Alcatel-Lucent Americas
- Allison Cerra has more than 15 years experience in the telecommunications industry, working in both the service provider and equipment vendor categories. She has led the marketing, sales and product strategy efforts for several new technologies, including broadband, mobile and video services. She holds two Bachelors degrees from the University of South Florida and Masters of Business Administration and Telecommunications degrees from Southern Methodist University.
In addition to Identity Shift, Allison is also the co-author of The Shift: The Evolving Market, Players and Business Models in a 2.0 World and has published several whitepapers and articles about emerging end user broadband trends and market potential for next-generation services. She has served on multiple industry and non-profit boards, including the World Affairs Council of Dallas/Fort Worth and the Telecommunications Industry Association.
26 Oct 2012
Author: Allison Cerra.
I like to think I have the best job in my company and maybe the entire telecommunications industry: exploring the human elements of the digital revolution. It’s a job that allows me the freedom to research and write, and importantly, to visit countries like Australia to talk about this exciting networked environment.
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