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	<title>Telstra Exchange &#187; Mike Hickinbotham</title>
	<link>http://exchange.telstra.com.au</link>
	<description>What&#039;s Your View?</description>
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		<title>Connected Citizens Design Lab &#8211; We Need You!</title>
		<description><![CDATA[Author: Mike Hickinbotham.
In the spirit of collaboration and creativity, we are teaming up with UTS (University of Technology Sydney) to explore how ‘Connected Citizens’ use smart phones to inhabit, enjoy and navigate their urban environments. ]]></description>
		<link>http://exchange.telstra.com.au/2011/08/15/connected-citizens-design-lab-we-need-you/</link>
			</item>
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		<title>Telstra Windows Phone 7 Social Review update</title>
		<description><![CDATA[Author: Mike Hickinbotham.
Today is the final day of the Social Review.  Keep an eye out on the #TelstraWP7 hashtag on Twitter to compare and contrast the final thoughts and impressions of the Social Reviewers. If you don’t want to miss out on any of the blogs being published today, we’ve created an RSS feed to make it easy to read/watch the opinions and experiences of the  Social Reviewers ]]></description>
		<link>http://exchange.telstra.com.au/2010/12/10/telstra-windows-phone-7-social-review-update/</link>
			</item>
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		<title>Meet your Telstra Windows Phone 7 Reviewers</title>
		<description><![CDATA[Author: Mike Hickinbotham. 
To help you all get acquainted, here’s a little bit more info about our 25 Windows Phone 7 Social Reviewers. We’ve included a photo or avatar, a link to their Twitter stream or blog, and a dedicated WP7-review RSS feed, where available.]]></description>
		<link>http://exchange.telstra.com.au/2010/11/29/meet-your-telstra-windows-phone-7-reviewers/</link>
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		<title>25 Reviewers Announced – Telstra Windows Phone 7 Social Review</title>
		<description><![CDATA[Author: Mike Hickenbotham.
It’s almost been two weeks since we opened applications for our second Social Review and we were once again overwhelmed by the number of people that submitted applications.]]></description>
		<link>http://exchange.telstra.com.au/2010/11/26/25-reviewers-announced-telstra-windows-phone-7-social-review/</link>
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		<title>Introducing the Telstra Windows® Phone 7 Social Review</title>
		<description><![CDATA[Author: Mike Hickinbotham.
Yep, we’re at it again. Because we think it’s important for the people who use the phone to review the phone – we’re opening up applications to participate in the Telstra Windows® Phone 7 Social Review.]]></description>
		<link>http://exchange.telstra.com.au/2010/11/15/telstra-windows-phone-7-social-review/</link>
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		<title>Social content and e-Commerce.  Where’s the connection?</title>
		<description><![CDATA[As more and more businesses begin participating in social media, the question will be asked ‘what’s the connection between our social content and our e-Commerce efforts?’  ]]></description>
		<link>http://exchange.telstra.com.au/2010/03/09/social-content-and-e-commerce-where%e2%80%99s-the-connection/</link>
			</item>
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		<title>The new rules of corp comm success?</title>
		<description><![CDATA[Social media and the corresponding advances in technology should be encouraging corporate communicators to ask 'what are the new rules of success in a social media enabled media environment?']]></description>
		<link>http://exchange.telstra.com.au/2010/02/19/the-new-rules-of-corp-comm-success/</link>
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		<title>Social eye for the corporate guy</title>
		<description><![CDATA[While we should get excited at the possibilities provided by social media, we need to find ways of cutting through the hype. The reality is that social media is just another channel and, like any other communication channel, corporations have to embrace the opportunity in a strategic manner.]]></description>
		<link>http://exchange.telstra.com.au/2009/11/04/social-eye-for-the-corporate-guy/</link>
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