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	<title>Telstra Exchange &#187; Mike Hickinbotham</title>
	<link>http://exchange.telstra.com.au</link>
	<description>What&#039;s Your View?</description>
	<lastBuildDate>Wed, 10 Mar 2010 02:45:29 +0000</lastBuildDate>
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	<item>
		<title>Social content and e-Commerce.  Where’s the connection?</title>
		<description><![CDATA[As more and more businesses begin participating in social media, the question will be asked ‘what’s the connection between our social content and our e-Commerce efforts?’  ]]></description>
		<link>http://exchange.telstra.com.au/2010/03/09/social-content-and-e-commerce-where%e2%80%99s-the-connection/</link>
			</item>
	<item>
		<title>The new rules of corp comm success?</title>
		<description><![CDATA[Social media and the corresponding advances in technology should be encouraging corporate communicators to ask 'what are the new rules of success in a social media enabled media environment?']]></description>
		<link>http://exchange.telstra.com.au/2010/02/19/the-new-rules-of-corp-comm-success/</link>
			</item>
	<item>
		<title>Social eye for the corporate guy</title>
		<description><![CDATA[While we should get excited at the possibilities provided by social media, we need to find ways of cutting through the hype. The reality is that social media is just another channel and, like any other communication channel, corporations have to embrace the opportunity in a strategic manner.]]></description>
		<link>http://exchange.telstra.com.au/2009/11/04/social-eye-for-the-corporate-guy/</link>
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