Latest Posts
Posted in View Point
Social content and e-Commerce. Where’s the connection?
09 Mar 2010
As more and more businesses begin participating in social media, the question will be asked ‘what’s the connection between our social content and our e-Commerce efforts?’

Posted in View Point
The new rules of corp comm success?
19 Feb 2010
Social media and the corresponding advances in technology should be encouraging corporate communicators to ask ‘what are the new rules of success in a social media enabled media environment?’

Posted in View Point
Social eye for the corporate guy
04 Nov 2009
While we should get excited at the possibilities provided by social media, we need to find ways of cutting through the hype. The reality is that social media is just another channel and, like any other communication channel, corporations have to embrace the opportunity in a strategic manner.














