Infographic: Women & Phones: A Love Story
My phone and I have been through a lot together. If it could talk, I wonder what it would say about me.
I once leant an old phone to a friend to use while he was getting his repaired. Of course I didn’t think to wipe two year’s worth of messages, call logs and photos. Of course he didn’t ask before he rifled through them all and discovered my (fairly innocent) secrets from 2010.
Since that experience, I’d put myself into the ‘what happens on my phone, stays on my phone’ category in Jumpthru’s Women & Phones infographic, along with 41 percent of women surveyed.
The most interesting part of this infographic for me is the breakdown in what’s important to the different age groups of 18-33, 34-46 and 47-66. This roughly corresponds with Gen Y, Gen X and the Baby Boomer generations. Conveniently for this blog, my sister, my mum and myself fit these three categories nicely.
If I (the Gen Y) was asked, I’d argue choosing the top three priorities simply isn’t enough – I want an ‘all of the above’ option. If it doesn’t do everything from making calls, to directing me to where I need to go, to helping me buy that new bag before the ‘limited time’ sale ends, then why would I want it?
For my sister, (Gen X) she surely needs calls, texts and internet access, but I know for a fact she still uses a street directory and shops in stores.
My mum (Baby Boomer) on the other hand, just wants calls and texts, and I’m pretty sure she could live without both of these functions as I constantly get returned calls from her landline three days after I’ve texted her saying ‘just returning your call, I haven’t had my phone on me sorry’.
Comparing us to the infographic, I’d say we’re a pretty stereotypical bunch. What’s most important to you about your phone?