It’s the network that makes it great
What makes a mobile phone great? Is it how it looks and feels in the hand? Perhaps it’s the quality of the extra features you get these days — like the camera, MP3 player or GPS. Or perhaps it comes down to how easy it is to use. The fact is, it can be all of these things – but it’s also always one additional thing: the mobile network you’re using.
We know that a great-performing mobile network is central to keeping our customers connected with the people and content they love when on the move. That’s why we are constantly investing in ours to stay ahead of customer demand.
The great news is that consumer opinion research just released by J.D. Power and Associates ranked Telstra as providing the ‘Highest in Wireless Network Quality Performance’* for mobile phone customers in Australia. The study measured network performance based on 10 problem areas that affect the customer experience: dropped calls, calls not connected, audio issues, failed/late voicemails, lost calls, text transmission failures, late text message notifications, web connection errors, email connection errors and slow data downloads.
These findings are consistent with what customers tell us and Telstra’s regular network drive surveys which monitor network performance and allow Telstra to plan upgrades.
This hasn’t happened by chance. In the last 12 months alone we upgraded more than 5,000 mobile base stations and became the first telco to offer ultra-fast 4G LTE connectivity to Australians – switching on our 1000th 4G LTE base station in Mackay Queensland just last week. Of course network investment is never complete, and we’re working hard to bring more capacity into our network every week.
We look forward to continuing to bring you faster speeds in more places on Australia’s largest national mobile network.
*Telstra received the highest numerical score among wireless network providers in the proprietary J.D. Power and Associates 2012 Australian Wireless Network Quality Performance Study™ Study based on 1,938 total responses measuring four providers and measures opinions of wireless users about the quality of their service. Proprietary study results are based on experiences and perceptions of consumers/businesses/business users surveyed February – March 2012. Your experiences may vary. Visit jdpower.com
Congratulations on your successful pace.
Now, how do you respond to sentiments like this:
http://delimiter.com.au/2012/06/01/warning-telstra-is-killing-off-australias-mobile-competition/
Ron,
I would say that Telstra is doing a great job in investing in infrastructure that is clearly paying off. Other Telco’s are either not comitting to rolling out their own new technologies, or are being too slow to implement such changes. I don’t see this as telstra doing anything negative, rather, other Telcos are not doing enough to retain or acquire new customers.
Telstra is spending its’ profits wisely, investing in 4G/LTE and they did the same thing with 3G850/Next G back in 2006, and they sill have an unrivalled 3g network in this country – the same looks to happen with 4g/LTE, and again, it’s up to other companies to rise to the challenge, or fall behind like they did with 3G.
Hi Guys,
I totally believe that the best network at present for Mobile services is of Telstra and yes there network team needs to be acknowledged for their hard work. Many companies like Optus needs to learn from this and try and expedite there Mobile network development and not await for NBN. The only issue i have with Telstra is the cost they are charging from customers and they are not providing there Mobile network for resell and hence the competition in Australian market is suffering.
It is a great network if you don’t happen to live in a (Telstra) black spot like me.
I understand the limitations of radio communication. However, what I do not expect is a lack of process to assist customers whom have poor or no coverage and want something done about it. (I live in fire-prone area where any warnings are better than none)
I’ve used the black spot register and was told: “the poor coverage is due to the density of trees surrounding your property” hmm. A quick check of the ACMA database shows that all carriers have towers at an equal distance from my home leading me to conclude that my magical signal blocking trees are in favour of some competition. I tried an Optus sim card the other day and acquired a full strength signal.
So this is one case where the network is not better in more places and this Telstra Mobile customer (of almost 20 years) finds himself considering a defection to the dark side.