14 Feb 2013
By Sarah Green

Telstra’s Billboard of Love

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Valentine’s Day – if you’re single it’s a day to spend with other single people drinking and laughing at all the PDAs (Personal Display of Affection) you have seen; and if you are in a relationship it’s a day to tell your valentine you love them and hope they don’t get you a more extravagant gift than the one you got them.

For the last three years I have really looked forward to Valentine’s Day for one reason, no it’s not because I have a boyfriend, it’s because of Telstra’s Billboard of Love.

Nothing shouts “I love you” quite like a giant, 26 metre high LCD screen on one of Melbourne’s busiest street corners. And it’s on again this year!

We will be ensuring that love is in the air today with the annual Billboard of Love expected to share more than 30,000 messages of love above the Telstra Icon Store on the corner of Bourke St and Swanston St in Melbourne’s CBD.

Anyone can proclaim their love by texting (for a standard SMS charge) their name and their valentine’s name to 0499 MY LOVE (0499 695 683) and it will appear on the billboard.

That’s: NAME1 [space] NAME2 and send to 0499 695 683

By sending your SMS, you will also receive a picture message to your phone of your names spread across the billboard.

Last year we saw these messages go viral on social media sites throughout the day and we are hoping for the same results this year!

Start spreading the love!

Terms & Conditions


Posts: 13


  1. Gab says:

    I sent the message of this morning -- still no reply with the picture -- when will i receive this :)

    • Gigi [Telstra Staff] says:

      Hi Gab,

      Did you receive it? There was a bit of a backlog but we’re getting through them. Happy Valentine’s Day!

  2. Angie says:

    Have tried last year and this year, didn’t work at all. :(

    • Gigi [Telstra Staff] says:

      Oh no!!

      There was a bit of a delay with them coming through last night because of a huge backlog!

      Are you messaging your name + your valentine’s blog to 0499 695 683? You can still do it today!

  3. K says:

    Hi guys,

    Terms n condition says it closes at 10pm 15th Feb AEDST

    I just sent the text and got a reply saying it’s closed?

    Please advise or provide a contact number.


    • Gigi [Telstra Staff] says:

      Hi K,

      Thanks for the comment. The Billboard was switched off at 10pm on February 15 which meant that we had to stop receiving messages at 5pm in order to make sure that they all had time to appear on the Billboard. Sorry for the confusion :(

  4. Patrick says:

    hi there, will it be a charge service on normal day? Can I send the SMS to you on my special day?

    thank you

  5. Raj says:

    Sent names to 0499 695 683. No reply.

  6. W says:

    I sent the message from overseas with a foreign mobile number, Can I still receive the MMS?

  7. Vandana says:

    Its been like close to 20 mins since i sent the message, still no response:(…n i sent second msg through too….

  8. Raj says:

    @ Vandana -- you bet! I’ve sent ~20 messages in the hope that atleast one will be picked up. Nothing! I think its fake!

  9. Vandana says:

    @Raj: Well, all my friend got thru it and received their respective msgs too :(

  10. Raj says:

    @ Jamie (Editor) -- there should be more than 1 number then I guess if 1 does not suffice! Poor planning mate! Too Bad! People are paying their phone companies to get their loved ones name to display on the billboard and I reckon if its paid, it should work! :D

  11. Rosie James says:

    I received it…a spectacular surprise from an amazing husband! If you’ve ever been to Melbourne, you’ll see the display!

  12. Reddy says:

    I sent thro SMS and got the picture on MMS in 2 minutes but not sure if it was displayed on the billboard.

  13. zoe says:

    Oshima Yuko Atsuko Maeda

  14. Divya says:

    I sent sms yesterday after still no reply :(

  15. Vandana says:

    Well….Valentines day is over…n i never received my picture msg..!! I will never forgive Telstra for this.!! Grrrrrr

  16. Raj says:

    Mine too Vandana. The best network failed me once again. I never got the message either Telstra. Are you listening…!!!??? I guess its asking too much of Telstra.

  17. blaise says:

    I just sent a text, will I receive a message back or how long will it take to receive my photo?

    • Jamie (Editor) says:

      Hi Blaise, Unfortunately there was a delay in processing them due to the sheer amount of requests! I hope it came through in the end :)

  18. Teonie says:

    Also very disappointed :(

  19. Priyanga says:

    This is great . It worked and I gifted pictures to my friends as well. I want to get “I love telstra ” but it didn’t work. Probably filtered by the words . Thanks Telstra. We love you

  20. Mel says:

    I sent a txt ages ago when will I receive the pitcher please ?

    • Jamie (Editor) says:

      Hi Mel, Unfortunately there was a delay over the weekend. I hope your picture came through in the end!! ♥

  21. Kaoros says:

    Did not receive.the pjoto at all

  22. Melissa Cartner says:

    Hi I just sent thru the names I’d like to have on the billboard but have not yet received an image . When will I get one?

    • Jamie (Editor) says:

      Hi Melissa, The [space] is meant to be a literal space. For example, you text should say Melissa Bradley. Happy Valentine’s Day :)

  23. nav says:

    still didnt receive my picture :(

    • Jamie (Editor) says:

      Hi Nav, I’m really sorry to hear that. We got so many love messages, so unfortunately there was a delay. I hope it came through! Thanks, Jamie.

  24. Jenny says:

    Jenny loves Shane forever ❤️

  25. jayson says:

    Hi i got a message saying it was being processed at 6:58 last night and i still have received anything. I’m kinda waiting to suprise my girlfriend with this

    • Jamie (Editor) says:

      Hi Jayson, We’re so sorry! There was a big delay due to the sheer volume of requests this year! It should still come through and you can surprise her… just a bit later ;)

  26. Chantelle Mccurdy says:

    I sent my love text and didn’t get a reply

    • Jamie (Editor) says:

      Hi Chantelle, Unfortunately there was a delay as lots of people wanted to share their love! We’re really sorry about the inconvenience. Thanks, Jamie.

  27. Chantelle Mccurdy says:

    So are you still doing them???

  28. blaise says:

    No I still haven’t received anything back, Will I even get it I don’t mind if it’s late.but should I expect to get nothing at all….

  29. Chen says:

    I sent my message at 2.15 about 3 in the morning. does it matter if I sent it through American phone number? cause I havent receive anything……..

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