Valentine’s Day – if you’re single it’s a day to spend with other single people drinking and laughing at all the PDAs (Personal Display of Affection) you have seen; and if you are in a relationship it’s a day to tell your valentine you love them and hope they don’t get you a more extravagant gift than the one you got them.

For the last three years I have really looked forward to Valentine’s Day for one reason, no it’s not because I have a boyfriend, it’s because of Telstra’s Billboard of Love.

Nothing shouts “I love you” quite like a giant, 26 metre high LCD screen on one of Melbourne’s busiest street corners. And it’s on again this year!

We will be ensuring that love is in the air today with the annual Billboard of Love expected to share more than 30,000 messages of love above the Telstra Icon Store on the corner of Bourke St and Swanston St in Melbourne’s CBD.

Anyone can proclaim their love by texting (for a standard SMS charge) their name and their valentine’s name to 0499 MY LOVE (0499 695 683) and it will appear on the billboard.

That’s: NAME1 [space] NAME2 and send to 0499 695 683

By sending your SMS, you will also receive a picture message to your phone of your names spread across the billboard.

Last year we saw these messages go viral on social media sites throughout the day and we are hoping for the same results this year!

Start spreading the love!

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