As a reporter, I had the privilege of attending as many performances and events as possible, taking photos and blogging about the experience using the new Telstra 4G Frontier pre-paid Smartphone, and uploading these to the Midsumma blog online. Along with my fellow reporters, we really hope our own enjoyment of the Midsumma events will encourage many others to get along to the Festival – with only a few days left for 2013!

Carnival Day, held on 13 January was the opening of Midsumma where an estimated crowd of 100,000 people converged on Birrarung Marr to enjoy an awesome sunny Sunday in the city, catch up with friends and enjoy the party atmosphere.

Telstra was on hand to demonstrate the features of the new Frontier pre-paid phone. This demonstration included Telstra volunteers taking over 500 photos with these devices and printing them for people to take home. Not only was it a great way to meet heaps of people, but it was a chance to be the face of Telstra and demonstrate our commitment to helping our customers. The photos we gave out also entitled Carnival visitors to a special Midsumma discount on the Frontier phone at selected Melbourne stores. For now, anyone with a Midsumma event ticket and one of the photos can still receive this special discount until 18 February 2013. Take your Midsumma event ticket or Midsumma memory photo from the Telstra stand to any of the following Melbourne CBD stores to receive your 20% discount: 220 Collins Street, 246-260 Bourke Street, or 96 Elizabeth Street.