What’s happened since the last Olympics?
The team down the road at Sensis have produced some pretty cool research comparing the growth of digital in Australia since the Olympic games in 2008.
Check out these figures below for some cool facts…
- Few Australians had heard of a “smartphone”, and now more than six in ten Australians aged 16+ have one, and readily use it to access online content.
- Apple’s iPad was 2 years away from launching in Australia, but by the end of 2012, they are expected to be in more than one third of households.
- 10% of online Australians were streaming video via the internet on a regular basis, and now 37% do so.
- Fewer than half of all online Australians were participating in online social networking (44%); and now 65% do so.
- In 2008, there were 90 million Facebook accounts, now there are over 900 million.
- 4 years ago there were <1 million Twitter accounts, now there are 300 million.
- 1.1 million tweets were sent per day in 2008, compared with an average of 140 million tweets per day this year.
- Just 6% of Australian social networking users were accessing sites like Facebook via their mobile phone, and now 54% do so.
- Sensis properties received 900 thousand visits from mobile devices in June 2008 compared with 6.8 million visits in June 2012.