First things first, MOG is a created word combing the words music and blog. I’ll be honest, after downloading it, and using it over the weekend (and anticipating it for over a month when I pre-registered for it) to me it stands for something more simple and descriptive; Music On-the-Go. So let me tell you why this ‘MOG revolution has begun‘.

As a video producer for Telstra, and part-time music video director, one thing will always be true; I will always have either a camera in my hand, or headphones over my head.

Thanks to MOG, the second need is catered for. When Telstra first announced MOG would be coming soon, I dismissed it. “I don’t need this I have the TuneIn app”.  However, as a loyal Telstra customer and staff member I thought I’d give it a go, so I downloaded it for my Apple iPhone.

My initial feeling was “okay, so it does the same thing as a bunch of different apps,” but then I started finding more and more things to love about it. Because of the Telstra and BigPond Music connection the app has loads of local artists on it – whereas I found other apps overlook them. Secondly, the list itself is clean, there’s no more scrolling through lists of remixes, covers and remakes to find the original artist that I’m searching for. Plus, unlike the ‘radio’ style apps, I can actually choose an artist and song and download it on demand. I guess it’s like iTunes, but the benefit being, it’s at a standard monthly rate for unlimited songs. Also – it’s not just for streaming, you can actually store them on your phone and listen to the ‘music’ offline and ‘on-the-go’

Other stand out features and benefits:

• If you are a BigPond customer, you can pay for the service via your BigPond account
• Moggles, let’s you download music by taking a photo of a physical album cover. (What!! Music can be played on CDs?)
• Playlists: Top charts, Editor’s picks New releases, ‘Just For You’ and Artist radio. Seriously, if you want to go back to listening to random music, these playlists just auto-play those different respective categories so you can make MOG do all the hard work.

Downsides? Unless you are with Telstra, you probably need a big data plan on your mobile. However, an option is to download and store when you’re using Wi-Fi at home, it’d be chewing up your usage really fast – so keep an eye on that!

Readers, I’d love to go on, but I truly think you need to try this for yourself - and I’ve got a plane to catch. For those who have read my previous blogs – you’ll be pleased to know I got a new job and moved from my role as a Go-To-Market Specialist and now am a Video Producer / Official Photographer for Telstra. Adios Melbourne. Sunny Sydney here I come!

For more information about the pricing plans and to download the 14 day free trial visit www.mog.com

The views expressed in this post are those of the author and do not necessarily reflect the views of Telstra.