June 2012 update: MOG is now available! Find out more.
Today Telstra announced a deal that is close to my heart and is set to revolutionise the way Australians will listen to music.
Telstra announced that Aussies will soon have unlimited, on-demand access to more than 15 million songs, streamed to their mobile, tablet, computer or certain Smart TVs because of an exclusive partnership we signed with subscription music service, MOG.
‘MOG powered by Telstra’ is a massive deal for music lovers like me.
The ability to stream ad-free, unlimited music on connected devices for less than the price of a CD each month means the days of storing CDs or deciding what playlists to load onto your devices are coming to an end. With 15 million songs at your fingertips, you think of it, and there it is.
Music streaming is something that works best on a strong network so Telstra customers are going to have a great user experience and get all the streaming and downloading unmetered, meaning there won’t be any additional data charges from listening to music through MOG.
I have been using MOG for the past 6 months and it has completely changed the way I consume music. Since using it I have notice three things:
This is because MOG makes it so easy to find the music you love and more importantly recommends new albums to you every day based on your listening habits. It’s the digital equivalent of walking into the old record store where the guy behind the counter knows your tastes and suggests a few new albums to you.
The service will be available to all Australians in the coming months regardless of network. I can’t wait for you to experience MOG and fall in love with it like I have.
For more information about MOG and Telstra, visit www.mog.com
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