Australians have a ravenous appetite for mobile news, sports and entertainment. Kids these days seem to be able to play Angry Birds on a smart phone practically before they can talk.

Research conducted earlier this year reveals that almost half of mobile phone users in Australia have Internet enabled phones and about 26% access the Internet from their mobile phone each day.

At Telstra, we’re well aware of this trend and as a result I’m really pleased to announce a change to one of our pre-paid mobile offers.  From today, we’re changing our 1c Text+ offer to become the Text & Data offer.  As you read on, you’ll understand why.

We are significantly increasing the value of the offer – firstly, by removing the daily limit of 100 1c Text per day, which we know our customers will appreciate.  Importantly though, we are also adding a massive amount of bonus data and more bonus text to standard Australian numbers, including unlimited text to standard Australian numbers when you recharge $50 or more.

The table below demonstrates how we’ve increased the value on this offer. Click here to view the complete range of recharge benefits.

Note: Bonus Texts are used before you can send 1c Text.

So, when you recharge $20 or more, you can now send as many 1c Text to Telstra Mobiles in Australia as you like.  Plus, when you recharge $30 or $40 you get Bonus Text to standard Australian numbers and Bonus Data.  Recharge $50 or more and get Unlimited Text to standard Australian numbers and a massive amount of Bonus Data all to use in Australia for 30 days.

For existing customers on the 1c Text+ offer, the daily limit of 100 1c Text to Telstra mobiles will be removed from today, provided you have recharged $20 or more in the last 30 days.   The new bonus text and bonus data will apply the next time you recharge $20 or more.

There are some price changes with the new offer and we’ve already sent text messages to current 1c text customers to advise they’re changing.  They are:

• Standard national voice call rates are changing from 40c per 30 second block to 78c per 1 minute blocks;
• Call Connection fee is increasing from 35c to 39c per call; and
• SMS per message sent to each recipient in Australia is increasing from 25c to 29c per message – but this is only after you use all of your bonus texts.

We have a number of flexible pre-paid offers at Telstra, so you’re able to select from a range of offers to find the one that suits you best.  You can change offers up to 10 times a year as your needs change.   Changing offers is easy – you can do it from a mobile phone if you have a compatible handset, by selecting the BigPond® icon, then select the My Tab and then My Offer.  Or you can dial #100#, press send and follow the prompts.

View all of the info about this great new offer, and all of our pre-paid offers here

I think the offer is awesome and I look forward to seeing what you think.