Social networking over your mobile gets even cheaper
A colleague recently shared some statistics about mobile phone usage that blew me away – so far this year there are more than 30 million tweets a day worldwide and 80% of twitter usage is on mobile phones. In addition 65 million Facebook users now access the site via their mobile phones, which is up 100% in the past six months.
And it seems that Australians are enamoured with mobile data use – an ACMA report released this month indicated that nearly 2.4 million Australians used the internet via their handheld mobile during June 2010, up from 1.6 million during June 2009.
With this in mind, from today our mobile post-paid data Browsing Packs for consumer customers have been improved. We’ve added large amounts of data to our existing packs that means customers have the freedom to browse more of the mobile web for the same price – and in some cases for less $. I’m sure this news will be music to the ears of existing users and, I hope, will encourage others to give mobile browsing a go.
For those who aren’t familiar with Browsing Packs, they give you a set amount of data each month for a monthly fee. If you use more than this amount each month you pay for that extra browsing at a significantly reduced pay-as-you-go rate, so you get more for your money.
Take a look at these changes and you’ll see how we’ve increased the value by up to 500% on some of our packs. On top of this, we’ve streamlined pack offers so there are some new ones as well, and we’ve also kept our 30MB pack at $5.
|Browsing Pack||New Data Inclusion||Previous Data Inclusion|
These new prices also suit customers who use their mobile handset as a modem – that is where you plug your phone into a laptop or PC and use it to access the internet. I think that the new $29 pack, with 3GB of data, is ideal for this purpose.
These changes to our Browsing Packs also mean the monthly data inclusions on our Next G™ Cap Plans are increasing as follows.
|Cap Plan||New Data Inclusion||Previous Data Inclusion|
From today, anyone who takes up a Cap Plan will receive these new data inclusions. Existing Cap Plan customers who want to take advantage of these changes can upgrade at no cost by contacting us on 13 2200 or online via telstra.com.au
For customers who are concerned they won’t know how much data they’re using, Browsing Packs provide assurance by alerting customers via SMS when they reach 80% and 100% of their monthly usage. In addition, we also recommend that customers proactively check their usage by visiting the “Data usage account” menu which can be found under the ‘My Place’ menu on their Next G™ handset.
Customers can also use our Data Usage Calculator to estimate which Browsing Pack is best suited to their expected usage.
I look forward to reading what you think about our great new offers.