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15 Oct 2010
By Sakshi Banerjee
Oct
15
2010

Gaming to the mainstream?

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I am a nerd. I wear glasses (albeit for reading), I love books, am a member of several council libraries, lover of all Apple products and Age of Empires lover. Give me a nice strategy game such as mah-jong and I am a happy camper. Zelda was a childhood favourite and so were Doom, Pacman, and Street Fighter. You get the idea ;)

To my parents everlasting disappointment I have not grown out of my childhood affection for computer games and I have even inculcated (their words not mine) my little sister into the ‘gaming world.’ I remember when playing games as a 13 yr old and now even nine years later as a 22 year old was considered, well, sad and pathetic are two words that come to mind. The name ‘gamer’ brings to mind the pimply-faced-awkward-gangly-four-eyed-geeky-nerd housed in the parent’s basement or garage wasting away their years in front of a computer. But the last few years has really changed the gaming landscape and the types of people that are part of this world.

My first ever thought that maybe being a computer games nerd wasn’t really THAT nerdy was when Snakes (remember that awesome game?!) became a school wide hit for everyone with a nokia phone. To be someone you HAD to have a Nokia phone and HAD to play Snakes! (I thought since when had having a high score in a game about a wiggly hungry snake become a popularity essential?).

Nowadays, it is common to see huge public launches for gaming consoles, such as Microsoft’s Xbox 360s Kinect and Nintendo’s Wii, and hear of their subsequent sell out success! NORMAL not hard core gamers are camping out to get their hands on the latest gaming gadgets! What about the huge success of Apple’s Apps Store? Waaaaayyyy back in 2007 Bill Gates touted the idea of bringing gaming from computers to consoles and finally to mobile devices. I call it cross platform pollination! And we can see that reality happening in today’s mobile devices such as the iPhone. Not to mention the latest and potentially greatest cross platform pollination launch – Windows Phone 7 and its intersection with Xbox Live! Technology integration at its game-est form J

On your next public transport ride take your earphones out of your ears and have a good look around. I guarantee you’ll find people flipping out their Nintendo DS’s, Gameboy’s and their iPhone’s tapping away furiously trying to beat their previous high score! Rather than thinking ‘loser’ you might possibly think hmm maybe I should download that app and try it out?

Gaming is no longer about sitting in the dark with the only illumination being your computer screen. It’s about fun fast games with crazy interfaces elegantly combined with the latest technology and a dash of escapism J

Fifteen years ago if you had said, “hey I like computer games and want to be a game developer” people would have laughed in your face. But in today’s world, a geek’s world, that’s a real possibility and an admirable aspiration. That’s not to say that the usual occupations and aspirations are not prevalent. Just that nowadays being a geek and gamer are accepted and admired facets of people’s lives.

Though this is my viewpoint I can’t help but wonder how did we reach this point? How did gamers, gaming technology and computer geeks suddenly become the frontrunners of cool? The creators of today’s culture? The ones we look toward for inspiration and aspiration? What was the tipping point in favour of geeks and computer games? What has captured our imagination fascination and held it for over decade?

By Sakshi Banerjee

Posts: 1

7 Comments

  1. Gwynn (Telstra employee) says:

    The tipping point has been the arrival of gaming consoles aimed solely at casual gamers. The Wii, Xbox 360 and Play Station and the like have opened up gaming to a mainstream audience. This audience want their games to be social and they want to enjoy them in person with friends.

    Think of Singstar, the Buzz quizes, Wii Sports – these are games that you’re able to play and socialise with other people. It’s this mainstream acceptance of these casual gaming titles that has allowed the more serious gaming industry (think Electronic Arts, Activision Blizzard – titles like FIFA 2010, World of Warcraft, my personal favourite of Starcraft) to move more into the mainstream too.

    But if you really want to see games in the mainstream, search of YouTube for TV coverage from South Korea of their Starcraft tournaments – these gamers are lauded as professional atheletes by society at large. Perhaps it’s an indicator of where we’re heading with the mainstream integration of games.

  2. Sakshi says:

    Absolutely Gwynn! I couldnt agree more. At some point the gamers caught onto the idea that by making games more social more interactive and more accessible (through integrationa cross various platforms) suddenly they have tapped into a wider market and audience. Just today I saw on the news about various series game developers of games such as like Star craft and Assasins Creed trying to develop games in the facebook farmville games styles all in the hope of getting mroe people onto their games. I guess in a way they are developing ‘LITE’ versions of their games and essentially opening these users to the more serious or mroe compelx versions/original versions of the games. I am so very interested to see how facebook games such as farmville and mousehunt etc are impacting gaming development.

    I have heard about the South Koren tournaments I have never actually seen them on youtube.

  3. shaukat says:

    im a nerd and proud of it. been a gamer since the atari days and love zelda (snes), street fighter 2 (incidentally my sms tone is dhalsim’s “yoga fire”) and mortal kombat.

    rule number of business is making it easier for your customer to consume your product/service.

    i beleive that gamers were pioneers of the tech revolution and now the rest of the world is warming up.

    all people are gamers are heart. wether you paly monopoly on the board or on line, twister, solitaire, etc, people love games. it’s a matter of educating clients that playing video games is not all that hard.

    unless you are a die hard call of duty fan, most people want fewer or no buttons (think wii and the new xbox konective).

    make it easier for the customer and most people will give it a go. this applies to almost everything.

    • Sakshi says:

      thanks shaukat for the comment. I guess part of the whole gaming to the mainstream phase is the ease of gaming now i admit i cant handle too many buttons and sequences to performs actions, kicks, jumps etc i am more of a button smasher kind of person which has worked well for me (so far!) in street fighter! most of my guy friends do not appreciate my technique but oh well i enjoy it that way.

      simple easy controls, minimal buttons and VERY PRETTY graphics are what drives so many games on apples products. I just plays fruit ninja with a friend and its really just swiping your finger across the screen anyone can do it! which is probably the reason why its one of the best selling apps and games out there!

  4. Gamer417 says:

    I use to be a console addict and owned all of them up until the PS2 era. Gaming really has gone mainstream now though, but it might get to a silly extent with every new tech release offering some sort of social gaming.

    • Sakshi says:

      Thanks for stopping by and commenting gamer417!

      I know what you mean every tom, dick and harry in the gadget world now has some sort of social gaming component/domain. One of Apple’s (I know I keep referring to them but they such a good example!) key differentiating points (apart from design, style, usability and operating system) was its unique access to social games but now i see HTC and Andriod following their footsteps to produce similar features. I guess once every gadget has it the quality of the games will decrease substantially as well as resulting in over-kill and gamers choosing to opt out!

  5. Gamer417 says:

    I think eventually a large portion of the social gaming market will end up as over-kill although at the same time, there is the potential for it to completely change the way we live.

    One of these opportunities is for brands and retailers to sell products within these social games, these could be added to inventories or exchanged for credits/tokens. Not only that but with countless millions playing worldwide, a gaming platform compatible with whomever, the advertising potential is huge.

    The possibilities are literally endless and I can see this becoming one of the most profitable sectors in 2011.

    It’s almost scary. Heh

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