How do you see future of business?
Filed under: business, corporate, customers, HTC, innovation, lifestyle, smart phone, technology, thinking, trends
Not long to go until the highlight of my working year, the finals of the Telstra Business Awards.
It’s Telstra’s ‘night of nights’ where the state finalists come together at a gala dinner in Sydney to find out who will win Australia’s most prestigious prize for excellence in small and medium business.
This is the 18th year the awards have been held and a near-record 4500 business were nominated. The State and Territory winners, now in line for the National Award, were prominent through the fact that almost all showed tremendous growth and innovation.
The best thing about working in PR at Telstra Business is that we get to meet, celebrate and promote innovative small businesses. Much of what we do is selling the success stories of the sector, particularly when it comes to using technology.
That’s why I want to mention a contest we’re running to highlight some of the best of those stories called the Future of Business.
It offers SME owners, operators and leaders the chance to win one of 10 HTC Desire smartphones for telling how pieces of technology working together have made a difference to their business.
You’ll find The Future of Business website here
With Australia’s population ageing rapidly to the point where 23 percent of us will be 65 or older within 30 years, I see digital communications playing an essential role.
Technology will allow more of us to stay in the workplace longer and work when and how we want to work.
Imagine a future where large numbers of older Australians have moved to their dream ‘seachange’ or ‘treechange’ location turned their backs on conventional workplaces and operate small online businesses of their own.
They’re using seamless digital technology to choose where and when they work.
They’ll have the option of talking directly to their customers in real time or reaching markets they never considered.
That’s how I see ‘The Future of Business’ and it’s a future that’s fast approaching.
I look forward to hearing your story.
My wife runs a family business that utilises automated hydraulic, robotic spinning lathes. These machines have turned metal spinning (think light reflectors, boiler ends and brass bed parts) from a manual, human-error-riddled task into an automatic, each-part-like-the-last, production.
Over the years I have seen the business upgrade the machines and the tech involved to deliver better products, faster to their customers – and with a higher degree of consistency than ever possible with a manual manufacturing process. Programs can be delivered from anywhere in the world. Lighting statistics and orders can be reviewed and approved from anywhere at any time – all of which was unthinkable in their industry a decade or so ago.
In this day and age where Australian manufacturers are dying out under the onslaught of a wider variety of cheaper imports (in all ways) it’s this commitment to quality and consistency that (we hope) might just see them ride the wave as opposed to sinking with so many of their competitors and peers…and it wouldn’t have been possible if they hadn’t had the forethought to not only embrace technology all those years ago, but make the constant effort to move with the changes and opportunities that new tech brings their way.
Let’s hope more Australian companies take the time to ask how the latest tech can help them manage their work smarter and faster in this increasingly demanding environment.
The business will be conducted Online – @ online Community’s like Facebook.com and etc.
The Business of today has to have a Global vision to market to customers worldwide (there is no limit to customers by Country).
The Media (TV) will also be online so it will reach people worldwide with Internet access.
I think the advent of digital technology is allowing more people than ever before to live their passion because there are more realistic ways of working for yourself. If more people are living their passion then they will be doing it from anywhere and everywhere and well after they have turned 65. I see the future of business being driven by a bunch of people who truly love what they do, rather than those that are working to survive or purely to make money.