Just around the Riverbend
Change, Philosophy, and the Manly, Manly Scent of Social Media
It was the ‘weeping philosopher’ Heraclitus that first uttered the concept that “Ever-newer waters flow on those who step into the same rivers.” most of us are more familiar with Issac Newton’s “The only constant is change.”
I like change. According to the two blokes mentioned above, it’d be kind of silly not to – it’s happening everywhere, all the time. The real test of value then, becomes the nature of that change, its direction, and its impact. Telstra has seen more than a few changes in recent times. Of the positive changes I’ve seen since working for the company, one of the most personally appealing would be this site, our other social media efforts, and the ideology driving this new view on communication.
It seems that there may be some resistance amongst the social media ‘elite’ to the idea that companies are capable of ‘doing it right’ when it comes to social media space, as though it is hallowed ground upon which corporate feet dare not tread, on pain of ridicule, mockery and biting (though admittedly, usually hilarious) cynicism. Which is understandable, really. It’s the people’s playground that companies worldwide are starting to step into, and the big kids don’t like the bigger kids moving in on their turf.
Well, that was the case. The river flows on, and there have been sparks of hope, of inspired genius even. CISCO’s ‘Most interesting Intern ever‘, as blogged about recently by our own Sam Andruszkiewicz for example. More recently (and easily more popular) The Old Spice Guy. If you didn’t catch it while it was in full swing, you missed out on something beautiful (as far as social media marketing campaigns go anyway) These have not only been welcomed by the social media community but commended – championed, even.
Of course, at Telstra, we’re leveraging our Social Media presence in a slightly more pragmatic way, delivering solutions to customers , engaging you more traditionally, in conversation: sharing our stories, and listening to yours.
There’ll be more to come. The river flows on, and the change continues. I for one, think it’s in the right direction, and judging from the feedback here, on our Twitter and Facebook channels, and the buzz within the ranks, I’m not alone.
So – what do you think? Are we doing social media ‘right’? Or do we need to get some of the folks on the frontlines to produce a rap video while wearing a towel and being handsomely buff and manly?