What if you built a mobile network and failed to cover two states?
Optus has launched a series of advertisements claiming its 3G mobile network now ‘rivals’ Telstra’s Next G™ network.
I’d suggest ‘still dwarfed’ would be a more appropriate description.
The fact is the Optus claims its network now covers approximately 850,000 square kilometres, compared to Telstra’s Next G™ network coverage of approximately 2.1 million.
That’s a shortfall of more than 1 million square kilometres – an area bigger than the states of NSW and Victoria combined.
Optus’ latest ads are also claiming Telstra charges “a premium” for customers using the Next G network .
We can only assume the Optus marketing department hasn’t noticed Telstra has revamped its pricing significantly this year to the point where the critics are now raving.
In its May issue, PC Authority Magazine said, “Telstra has made significant changes that tilt the value equation nicely in their favour”, while on the same page said the Optus plans offered “woeful” value: “Despite first impressions, their (Optus ‘ ) current mobile broadband plans are arguably quite poor value.”
Even before the latest Telstra price cuts, Australian PC User Magazine reported, ” With an extraordinarily wide reach, consistently high speeds and the ability of its 850 MHz network to hammer into areas where the 2100 MHhz 3G band network (used by Optus) can’t reach, Telstra’s Next G network ticks all the tech boxes. Thankfully, 2010 sees Telstra tick the value box as well.”
Of Optus, it said “we’re well aware anecdotally that its network is considered a bit hit and miss.”
Clearly its not really a question of whether Telstra is charging a “premium” as claimed by Optus, but rather is Optus providing a big enough discount?