Today we are announcing our plan to close the 2G (GSM) network by the end of 2016.
GSM, or Global System for Mobiles communications, was the second generation of mobile technology after Analog which had it’s origins in a pan European collaboration of Engineering experts. In my view it was the mobile system that changed the world and it did this by creating one of the most complete and comprehensive mobile standards the world had ever seen, this created scale, drove down cost and made the mobile phone accessible to the mass market. Along the way GSM introduced us to International roaming, text messaging and the early mobile Internet.
From relatively early in my career I became involved in the rollout of 2G in Australia and through that program and subsequent projects I am privileged to say that I have been able to get to know some of the original GSM contributors from countries such as France, UK, Sweden and more. In my view, the world owes these people a great debt.
Our 2G network has operated for more than 20 years and was once the premium mobile network for Australians. At the time, just making a phone call on the move was a novelty and Australians embraced the mobile phenomenon. But times change.
Back in June we announced that the LG G3 was coming to Telstra. What we can tell you today is that we will also be launching a brand new smartwatch, the LG G-Watch, from 5 August as well.
The LG G-Watch will be one of the first smartwatches launched by Telstra to use Google’s latest Android Wear Operating System.
‘Wearables’ is the hottest buzz word in tech at the moment. Wearables technology is challenging people to re-think the way they interact with tech by making their day more efficient, helping them to keep up to date with meetings, reminders and messages while they are on the go.
At Telstra we are very excited about the LG G-Watch because it’s one of the first running the new Android Wear OS, specifically designed for smartwatches.
I have one of the best jobs ever; as the Director of Research Insights and Analytics, I interact with our customers to find out what is working for them every day; I strive to discover how they can help shape our products, offers and services.
One of the ways we do this is through the My Telstra Expereince program. This program brings together customers who have given their feedback about their individual experiences, opinions and ideas, helping us deliver on our ambition to create a brilliant connected future for everyone.
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When young Australians watch video they reach for the screen in their pocket ahead of the TV remote. That fact alone is driving an insatiable demand for fast mobile connectivity across the country.
And it’s not just video that’s demanding snappy performance from our mobile infrastructure. Apps and sophisticated photo editing software on smartphones are turning us into a nation of ‘sharers’.
Our ever-present smartphone camera is inspiring us to Instagram meals, share random events on Snapchat and post domestic animal encounters like never before.
Add to this our growing appetite for sports broadcasts, our love of streaming music services, burgeoning mobile commerce and the digitalisation of health and it means tomorrow’s mobile networks will need to be faster, smarter and capable of supporting more people and content.
Most of us consider our homes and communities to be safe places. Unfortunately, we know that for too many women and children, this is not the case.
At Telstra, we are proud to be a long-time supporter of White Ribbon, a male-led campaign to raise awareness and prevent violence against women. For me, this campaign is about raising awareness of this issue that affects so many Australians. Did you know on average, one woman is killed every week as a result of intimate partner violence in Australia? And domestic and family violence is the principle cause of homelessness for women and their children.
Violence against women is everyone’s issue. The victims are our mothers, our wives, our sisters, our daughters, our colleagues and our friends – across all age ranges, levels of wealth and education and backgrounds. It’s an issue for men because men must be part of creating a culture in which violence is unacceptable.